Over 30 years of successful
credit union marketing
Count on our experience to help you hit your 2023 goals
Manzella Marketing has worked with credit unions – and banks – of all sizes for 30+ years. So we understand your challenges as well as the unique benefits and advantages credit union membership offers.
Through the years, our credit union partners have turned to Manzella Marketing to help:
- Refresh their brands to better resonate with younger audiences
- Grow their membership through prospecting
- Deepen member relationships through cross-sell strategies and regular communications
- Overhaul outdated website for a better user experience and engagement
- Manage social media content to keep it engaging and relevant
- Provide comprehensive communication strategies for mergers and acquisitions and core system conversions
Working with Manzella’s account team, our talented in-house creative team will develop strategies, recommend tactics, and create successful campaigns to help you achieve your goals.
Brand audit and refresh
Does your credit union’s brand still resonate with your audience? Manzella has worked with dozens of clients to develop, enhance and/or enrich their brand presence. Our multi-phase process includes:
Conducting a brand
audit and research
We’ll do a deep dive to review your existing brand, understand how members perceive the credit union, and identify what they value the most about their membership. Through a SWOT analysis, we’ll uncover attributes that will be the foundation of your brand, as well as areas that could be improved and opportunities you may be missing.
Developing new brand positioning:
Based on our research, we’ll build a distinctive brand position using a number of critical components:
Brand pillars and distinctions:
attributes that set you apart
Brand promise and purpose:
what you do for your members and why the credit union exists
Brand values:
what you stand for; the values that drive everything you do
Brand voice:
how you speak to your members and prospects
Elevator speech:
a 30-second pitch that brings all the elements together and strikes an emotional chord with your target audience
Creating a brand personality
The final phase includes:
• developing your brand persona,
• creating key messaging,
• recommending imagery and graphic elements that highlight your brand, and
• refreshing or creating a new logo and tagline.
Membership growth
When you’re competing with banks and a host of other community charter credit unions, it’s important to have a prospecting strategy that targets consumers’ needs at just the right time. We’ve developed successful pay per click (PPC) and social media advertising campaigns to attract new members – including younger audiences that are vital to the future of your credit union.
We’ve also helped credit unions implement prospecting direct mail campaigns, as well as referral programs that reward members for helping to bring in friends and family.
Successful cross-sell strategies
Many credit unions do a great job of laying out the benefits of membership during the onboarding process. But they don’t always take advantage of opportunities to reinforce and cross-sell those benefits and services over time.
Manzella can develop strategies and tactics that communicate with members on a regular basis to cross-sell products and promote the services that strengthen relationships long term.
Website refresh
Your website is your public persona. Does it communicate your brand? Is it engaging and informative? Does it deliver a great user experience? Is it responsive on mobile devices?
We’ll review your site and develop a strategy and design that take it to the next level. Our experienced digital team will use the latest web design trends and user interface best practices to develop a professional website that communicates your brand and stands out from the crowd on all devices. And our SEO strategies will help ensure your website shows up in relevant searches, leading potential members to your virtual doorstep.
Mergers and acquisitions
Manzella Marketing has 30+ years of experience managing merger communications and core system conversions. We understand both the concerns of your members and the challenges your credit union faces regarding secure data and timeline management. And we’re skilled at developing a communication strategy that keeps your members informed throughout the process and ensure on-time production and delivery.
About Manzella Marketing
With roots in direct marketing, we’re driven by one goal: delivering results for you. Powered by a talented and creative team of experienced professionals, Manzella is constantly striving to develop creative solutions that will transform your marketing challenges into successes.
Each member of the Manzella team takes pride in our commitment to:
- understand your initiatives,
- build winning marketing strategies,
- create exciting campaigns, and
- achieve your objectives.
We approach every business relationship as a partnership, because we believe that the best solutions are born out of collaboration. Our goal is to leverage your credit union expertise and combine it with Manzella’s marketing insights and experience.
Testimonials
Talk to us
Talk to us today about your credit union’s specific needs and goals. Use the contact form to start the conversation.
Social media management
Staying active on social media is time-consuming. Manzella takes that off your plate by developing content that engages audiences across multiple pages. With your input, our team will develop a strategy and calendar of posts for your social media pages, then implement and manage all social media content.